Samsung really screwed up big time.
They attempted to one-up the iPhone 7 by releasing the Galaxy Note 7 a month before. Few weeks after it was released, Note 7s started to explode! At first it was just a few phones. Then it reached a point where a hundred of those phones had issues. Samsung issued a worldwide recall for all Note 7s at the time and handled it poorly. Last week, the already bad news got worse when a replacement Note 7 was on fire in a plane. After a series of misfortunes, Samsung has decided to kill the Galaxy Note 7 once and for all.
Even with that, there are things that Samsung should do to re-establish trust with the public. These are 3 things Samsung should do:
Do a Special Press Conference
Remember Antennagate? It was an issue where the iPhone 4 would get a bad signal by just holding the phone. Even though I think that was overblown, Apple decided to hold a special press conference. Steve Jobs explained what caused the issue and how many people were actually affected. On top of that, Apple gave free bumper cases to every iPhone 4 owner at the time.
Samsung should do the same and do a special press conference. They should apologize for everything that’s happened with the Note 7. I think they need to explain what happened with the batteries. I also think they should explain why they had a problem with their recall strategy. Some countries had no problem with the recall while the US had an insane experience. One more thing, I think the CEO of Samsung Mobile should do the talking.
Show the Manufacturing Process
This one is a bit tricky to do. Normally, companies don’t like to show their manufacturing processes mainly because the competition could copy it. In this instance, I think they should show it. I bring up the iPhone 4 issue all the time, but I think Apple did a lot of things right in that issue. What they did was show the place where they test the cellular signal inside their campus. It was a nice gesture that they did it. At this point, I think Samsung should at least just show how the batteries were made.
DON’T RUSH the Galaxy S8!
The tech industry is really, really bad at containing leaks (or really, really good at planning them). Of course we will see the Galaxy S8 next year. I just hope Samsung won’t rush it too much like they did with the Note 7. They really have to establish trust with the consumers again. They have to really make sure that the batteries in them don’t just explode or set on fire. Most of all, they should NEVER EVER rush for the sake of getting ahead of Apple. I know that taking advantage of a mild iPhone refresh is a great opportunity. Too bad that plan fell flat on Samsung’s face.
I think that these 3 things Samsung must do to gain trust again will work. It’s all up to them if they’ll do it or not. I hope they’re not too late in doing this, otherwise it’s going to be a hard road back to the top. With Google trying to take advantage of this situation, I really hope they do something soon.
What do you think of the 3 things I presented? Do you think these are enough? Do you think they should do more? Sound off in the comments below!