ASUS just threw the biggest business laptop launch the Philippines has ever seen. On July 1, 2026, ASUS Business Philippines unveiled the ASUS ExpertBook Ultra at the Grand Ballroom of Okada Manila. Specifically, over 1,200 industry leaders, enterprise partners, and technology decision-makers attended the event. ASUS positions this device boldly as “The Flagship of the Industry. Period.” — a sub-1kg AI business laptop that delivers a staggering 50W of sustained, uncompromised power.
ASUS Co-CEO Samson Hu Makes His First-Ever Philippine Visit
Notably, ASUS Co-CEO Samson Hu personally led the launch during his inaugural visit to the Philippines. He was joined onstage by ASUS Vice President and APAC Commercial General Manager Rex Lee, alongside ASUS Business Philippines’ Business Development Manager Francis Avila. Furthermore, Mr. Hu set a bold target for the ASUS Expert Series: to become the No. 1 commercial PC brand in the Philippines by 2028. He also revealed that ASUS’s local commercial business has grown by 85%, now accounting for 27% of ASUS’s total business in the country.
ASUS Co-CEO Samson Hu announces the brand’s goal to become the No. 1 commercial PC brand in the Philippines by 2028.
ASUS ExpertBook Ultra Core Highlights
First and foremost, the ASUS ExpertBook Ultra defies expectations on weight alone. Specifically, ASUS crafts the chassis from aerospace-grade AZ31B magnesium-aluminum alloy through precision CNC machining. As a result, it weighs just 0.99 kg with an ultra-thin 10.9mm profile — making it the world’s smallest-footprint 14.0-inch laptop. Furthermore, a 9H-hardness ASUS Nano Ceramic Technology surface treatment delivers scratch and wear resistance five times higher than industry standard. Despite this slim profile, ASUS still fits in a 70Wh battery rated for up to 26 hours of use.
Moreover, performance stays uncompromised throughout. Powered by ASUS ExpertCool Pro thermal technology and up to an Intel Core Ultra X9 Series 3 processor, the ExpertBook Ultra sustains an astonishing 50W CPU TDP without throttling. Its integrated Intel Arc B390 graphics outperforms an NVIDIA RTX 4050 at 30W TGP. Additionally, it maintains near-silent operation in whisper mode, staying under 20dB. Paired with 9600 MT/s memory bandwidth and a PCIe Gen 5×4 SSD, it achieves read speeds up to 5 times faster than a Gen 4 x4 SSD.
The ASUS ExpertBook Ultra in Morn Grey — featuring a 14-inch 3K Tandem OLED display.
On the display side, ASUS pioneers the global market with a 14-inch 3K anti-glare touchscreen Tandem OLED display. Notably, this technology extends panel lifespan, reduces power consumption by 40%, and achieves 1,400 nits of peak HDR brightness with a 30–120Hz Variable Refresh Rate. Furthermore, ultra-low reflection anti-glare glass and a 6-speaker Dolby Atmos spatial audio system round out an immersive audio-visual package.
Beyond visuals, the ExpertBook Ultra also prioritizes input comfort. Specifically, it features a 1.5mm key-travel spill-resistant keyboard and a precisely tuned haptic touchpad accurate enough to skip an external mouse entirely. Additionally, comprehensive I/O includes a USB Type-C and USB Type-A port on each side, plus a standard HDMI 2.1 port and combo audio jack.
Security stays enterprise-grade throughout. The device integrates the subscription-free MyExpert AI suite, featuring AI ExpertMeet and a local Knowledge Hub. Furthermore, hardware-level protection includes NIST SP 800-193 compliance, a self-healing BIOS, a physical webcam shield, and dual biometric authentication through fingerprint and IR facial recognition.
Industry Leaders Endorse a New Standard of Excellence
“The ExpertBook Ultra is the absolute pinnacle of ASUS engineering and our definitive answer to the future of work. We engineered this device with zero compromises. Tomorrow’s business leaders need a machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance. This is the undisputed flagship of the industry.”
— Samson Hu, Co-CEO, ASUS
“The ExpertBook Ultra perfectly unleashes the 50 TOPS of computing power from our latest NPU. This unprecedented processing capability ensures that professional users have the raw performance required to drive the most demanding AI-driven business applications with unmatched efficiency.”
— Wendy Gurra, Intel
No Scripts: Top Executives Tested the ExpertBook Ultra for Three Weeks
Before the launch, ASUS Business Philippines gave three respected executives three uninterrupted weeks with the ExpertBook Ultra — no scripts, no briefings, no expectations. Consequently, what they returned with weren’t endorsements. They were verdicts.
“The best technology should make people feel more capable, not more overwhelmed. The ExpertBook Ultra brings powerful features — from AI performance to enterprise-grade security — into a device that still feels simple and practical to use.”
Two other executives echoed a similar sentiment in their own words. Specifically, Jacqueline Guiterrez, Co-Founder and CEO of Happy Skin Cosmetics and BLK Cosmetics, put it simply: “I like things that do their job — works when you say it should work.” Meanwhile, Dindo Marzan, SVP and Head of SME Business Group at Converge ICT Solutions, summed it up just as directly: “It can really go with the speed that we have in processing.”
The ASUS ExpertBook Ultra earns international praise, hailed as “The Best Laptop in 2026” by leading tech publications.
Additionally, a launch highlight featured a panel discussion with Gabbi Garcia, Rico Hizon, Lito Villanueva, and Dindo Marzan. Together, they discussed their firsthand experiences with the device, the pressures shaping today’s professional landscape, and the growing role of AI in Philippine business. The evening was hosted by voice-over artist and podcaster Inka Magnaye, with notable guests including financial educator Chinkee Tan.
Gabbi Garcia and Rico Hizon: The New Faces of ASUS Business
In a move that bridges the Philippines’ two major broadcast networks, ASUS Business Philippines taps both GMA Network’s Gabbi Garcia and ABS-CBN’s Rico Hizon as the dual faces of its campaign. Notably, Gabbi Garcia previously carried the ASUS brand as its Kapuso IT girl, and returns now for the biggest ASUS launch the Philippines has ever seen.
ASUS and Intel executives with Gabbi Garcia and Rico Hizon onstage, celebrating the ExpertBook Ultra launch.
Meanwhile, Rico Hizon brings 38 years of broadcast experience to the campaign, having anchored CNBC Asia, BBC News, and CNN Philippines, and now hosting ABS-CBN’s Beyond the Exchange. Together, both ambassadors represent the modern Filipino professional at every stage, in every room, at every speed.
ASUS ExpertBook Ultra (B9406CAA) Full Specifications
A full overview of the ASUS ExpertBook Ultra’s key specs and features.
Component
Specification
Processor & NPU
Up to Intel Core Ultra X9-388H, 50 TOPS NPU, up to 180 TOPS total platform
Graphics
Up to Integrated Intel Arc B390 (12 Xe Cores)
Memory
Up to 64GB LPDDR5x @ 9600 MT/s
Storage
Up to 2TB M.2 PCIe Gen 5.0 x4 NVMe (OPAL 2.0 SED options)
ASUS ExpertBook Ultra Price and Early Bird Bundle in the Philippines
The ASUS ExpertBook Ultra is now available starting at PHP 129,995 at select ASUS authorized stores and tech stores nationwide.
The ASUS ExpertBook Ultra Early Bird Bundle, available from July 1 to July 31, 2026.
Additionally, ASUS Business Philippines offers an exclusive Early Bird Bundle worth over PHP 13,000, running until July 31, 2026. Specifically, buyers who purchase any ExpertBook Ultra unit at select tech stores, or through ASUS Expert Stores on Lazada and Shopee, receive a free ASUS 100W GaN Charger upon purchase. Furthermore, they can claim a PHP 10,000 SSI Gift Voucher online, redeemable for select luxury and premium items under SSI Group.
To claim the voucher, buyers simply upload their official receipt and device serial number through the online claim form before July 31, 2026.
Industry-Leading After-Sales Support
Every ASUS ExpertBook purchase comes backed by ASUS’s comprehensive after-sales support program. Specifically, this includes an upgradeable warranty of up to 5 years and a battery warranty extension. Furthermore, ASUS operates over 100 service centers nationwide, spanning Luzon, Visayas, and Mindanao. Additionally, enterprise and SME accounts get dedicated commercial support, including on-site repairs, priority servicing, and 24/7 customer support.
