At MWC 2025, realme’s bold three-year vision was unveiled: aiming to double its global user base while expanding in the mid-to-high-end market. Alongside the announcement of its strategy, realme launched the realme 14 Pro Series globally and introduced groundbreaking AI and imaging innovations. These include the cutting-edge realme Interchangeable-lens Concept.
“As realme embarks on a new era of growth, we are committed to user-driven development to achieve sustainable breakthroughs. Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech popularizer, consistently exceeding global users’ expectations in technology.”
Chase Xu, Vice President and CMO of realme
Aiming High: Doubling the Global User Base in Three Years
Building on the brand’s success in Q3 and Q4 of 2024, realme is set to accelerate growth by focusing on over 100 markets. This was apparent after the brand emerged as one of the fastest-growing smartphone brands in regions such as Spain, Italy, and Mexico. It wants to double its users and strengthen its position in premium segments. realme plans to achieve this through product innovation, brand expansion, and cutting-edge technology.
At MWC 2025, realme detailed its three flagship product lines:
- GT Series: “Next-Level Performance Flagship with AI” for gaming, AI tech, and ultra-clear imaging.
- Number Series: “Next-gen Performance & Camera” for sleek designs, powerful cameras, and seamless gaming.
- C Series: “Better Tech for Youth” with smooth, durable performance at an affordable price.
realme also pledged to make AI more accessible with its NEXT AI initiative. In the next three years, the brand aims to ship 100 million AI-powered smartphones. AI innovations will enhance imaging, efficiency, and gaming. The brand also aims to provide a premium chipset experience and large battery capacity across all product lines, including the GT Series, Number Series, and C Series.
Gaming and IP Collaborations: Leveling Up User Experience
realme is teaming up with top gaming companies like Mobile Legends: Bang Bang, Free Fire, and Battlegrounds Mobile India. These partnerships will bring exclusive events, co-branded products, and new gaming tech. realme is also improving gaming visuals, connectivity, and immersive experiences.
Additionally, the brand plans to collaborate with major entertainment and luxury IPs. Expect at least one major partnership per year, with limited-edition products designed to excite young users.
realme 14 Pro Series: Breaking Flagship Barriers
The realme 14 Pro Series also made its global debut at MWC 2025. It features the world’s first cold-sensitive color-changing design. The series includes:
- Pearl White to Blue transformation with thermochromic pigments.
- Suede Grey variant with luxurious vegan suede leather.
- MagicGlow Triple Flash for top-tier night photography.
- TÜV Rheinland Rugged Certification (IP69, IP68, and IP66) for underwater use up to an hour.
realme’s Interchangeable-lens Concept
Not to be outdone by other phone brands at MWC 2025, realme introduced a game-changing Interchangeable-lens Concept. This prototype allows users to attach DSLR lenses to a smartphone with a unique lens mount system, featuring:
- 1-inch Sony sensor for superior image quality.
- 73mm portrait and 234mm telephoto lenses for stunning bokeh and 10x optical zoom.
This concept is still in the prototype stage and not yet ready for mass production. It however demonstrates its commitment to advancing mobile technology. realme aims to address industry challenges like sensor size limitations and digital zoom issues by integrating modular optics with mobile capabilities.
AI imaging also gets a major boost with two smart features:
- AI Voice-based Retoucher: Edit photos using simple voice commands.
- AI Video Eraser: Remove unwanted objects or people with a single tap.
realme 14 Pro Series PH Availability
Those in the Philippines interested in preordering any of the realme 14 Pro Series devices can do so from March 1 to 19, 2025 at any realme physical store nationwide. You will receive a FREE TechLife Bluetooth Speaker 2 worth P1,799 when you preorder, along with a P1,000 discount upon claiming their reserved unit.
While there’s no local pricing announced just yet, you can find out during the Philippine launch of the new phones on March 20, 2025. To hear the latest news and announcements from realme, visit the brand’s official website and follow its Facebook page.