HUAWEI recently announced the Brand Upgrade from HUAWEI P Series to HUAWEI Pura Series. Aiming to push innovation further in design and imaging, this upgrade brings a fresh perspective on what a HUAWEI flagship phone can be. Starting with the HUAWEI Pura 70 Series, expect these phones to show their excellent design and camera prowess! The Pura 70 Series comprises three phones: HUAWEI Pura 70, HUAWEI Pura 70 Pro, and HUAWEI Pura 70 Ultra. These phones are now available for pre-order online from May 2, 2024, starting at P47,999.
Standout Features of the HUAWEI Pura 70 Series
These phones inherit the legacy of the predecessor P Series while bringing groundbreaking design innovations. They deliver an integration of fashion and technology, which pioneers unique and modern design innovations for consumers.
Here are some of the standout features:
Revolutionary Imaging Technology
Equipped with a new generation of an Ultra Lighting camera system, the Pura 70 Series continues HUAWEI’s imaging prowess. Combining that with the industry’s first HUAWEI XD Motion Engine, it can activate the Ultra Speed Snapshot feature and easily capture fast moments!
The HUAWEI Pura 70 Ultra gets the industry’s first Ultra Lighting Pop-out Camera. Featuring an original retractable camera structure, this camera contains a 1-inch image sensor and a large aperture in a compact body.
The HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra feature the new Ultra Lighting Macro Telephoto Camera. They can produce clear images at a distance or up close. Thanks to its f/2.1 aperture, it can absorb more light to take better telephoto pictures.
A New & Original Aesthetic Design
With the Pura 70 Series, potential buyers will experience new standards of elegance and craftsmanship. These phones rock the Forward Symbol Design that integrates geometric lines with the image modules.
The Pura 70 Ultra gets an exclusive XMAGE label at the bottom of the image module to showcase the imaging prowess of HUAWEI’s XMAGE. The Ultra Lighting Pop-out Camera lens also has a unique red ring accent highlighting its unique camera capabilities even more.
A Phone That’s Made to Last
Regardless of which HUAWEI Pura 70 Series phone you choose, you’ll get a phone that lasts longer. The Pura 70 and Pura 70 Pro use the Super Durable Kunlun Glass that is more resistant to falls. The second generation of Kunlun glass improves the outer screen’s resistance against deforming or cracking when squeezed by external forces.
Meanwhile, the Pura 70 Ultra takes it to the next level with the Crystal Armor Kunlun Glass. That glass merges the Super Durable Kunlun Glass with Crystal Armor scratch-resistant technology. This makes the Pura 70 Ultra’s screen more resistant to drops and scratches.
More Trendy Colors
The HUAWEI Pura 70 Series is available in various colors and finishes.
- You get a trendy vibrant color that evokes youthfulness with the HUAWEI Pura 70. It is available in a vibrant Pink color, on top of the usual Black and White colorways.
- The HUAWEI Pura 70 Pro comes in more minimalist colors: Black and White.
- Meanwhile, the HUAWEI Pura 70 Ultra adopts an Exquisite Embossed Texture for the first time. It has a starry pattern design on the back panel embossed with a delicate plaid pattern made of vegan leather. This phone is available in Green and Black.
Pricing and Availability
You can now preorder the Pura 70 Series online starting May 2, 2024, through HUAWEI’s official online channels (HUAWEI Store, Lazada, Shopee, TikTok Shop). Here is the pricing for all of the phones:
- P47,999 – HUAWEI Pura 70 (12GB RAM + 256GB storage)
- P59,999 – HUAWEI Pura 70 Pro (12GB RAM + 512GB storage)
- P79,999 – HUAWEI Pura 70 Ultra (16GB RAM + 512GB storage)
For more information on the early-bird offers, check out HUAWEI’s website here.