ASUS Business just brought its flagship laptop straight to Cebu’s doorstep — and Utterly Techie was there to see it. Specifically, ASUS Business Philippines expands its presence beyond Metro Manila, bringing the ASUS ExpertBook Ultra and its business-grade technology closer to executives, entrepreneurs, and IT decision makers in Cebu and Davao. Following its Manila debut on July 1, 2026, the ExpertBook Ultra made its regional debut at NUSTAR Resort Cebu on September 7 and 8, followed by Dusit D2, Davao City on September 11.
“Drawing more than 1,000 total attendees, the Grand Launches support ASUS Business Philippines’ commitment to expanding access to enterprise-grade AI for business technology. The next wave of AI adoption and business-grade devices are not limited to one place. It is also taking shape in the regional business hubs where companies are building, scaling, and competing for the future.”
— Francis Avila, Head of Commercial, ASUS Business Philippines
Bringing Business-Grade Technology Closer to Regional Businesses
First and foremost, ASUS brings the ExpertBook Ultra to Cebu and Davao as part of its continued regional expansion. Specifically, as businesses in Visayas and Mindanao keep growing, demand for reliable, high-performance technology also grows alongside them. Consequently, bringing business-grade devices like the ExpertBook Ultra closer to these markets lets regional businesses experience the products firsthand.
The tour kicked off in Cebu City, where more than 600 attendees filled NUSTAR Resort Cebu across two days. Notably, veteran broadcast journalist and ASUS Business Brand Ambassador Rico Hizon hosted the Cebu launch alongside co-host Andi Pateña-Mateu, featuring a special performance by Jacky Chang.
Furthermore, the tour continued in Davao, bringing together more than 500 attendees at Dusit D2 for the regional close. Claire Lara hosted the Davao leg, with a special performance by Aila Santos. Additionally, both launches opened with an Expert Class Forum featuring sales training, a product showcase, and an exclusive first look at ASUS Business’s upcoming product roadmap. Moreover, guests witnessed live durability demonstrations, local dance performances, and a Gala Night celebrating business leaders across both regions.
Rico Hizon Leads the Cebu Launch as Host
Notably, the Cebu Grand Launch marked a significant moment for ASUS Business Brand Ambassador Rico Hizon, who took on the role of host for the event. Specifically, as a veteran broadcast journalist and business consultant, Hizon brings 38 years of experience covering some of the world’s most consequential business stories.
Furthermore, the launch featured a special “Murphy’s Law” video starring ASUS Business ambassadors Gabbi Garcia and Rico Hizon. Together, they put the flagship laptop through a series of unexpected challenges, proving that even when things go wrong, the ASUS ExpertBook Ultra is built to keep going. Additionally, Hizon represents the kind of modern business leader the ExpertBook Ultra is built to support — veteran executives who are constantly connected and need portability, durability, and business-grade security in equal measure.
The Flagship AI PC Built for Modern Business
Boldly positioned as “The Flagship of the Industry. Period,” the ASUS ExpertBook Ultra weighs as little as 0.99kg and measures just 10.9mm thin. Specifically, it combines an ultra-portable form factor with up to an Intel Core Ultra X9 Series 3 processor, delivering a dedicated NPU with 50 TOPS and up to 180 total platform TOPS.
Additionally, as a certified Copilot+ PC, the ExpertBook Ultra features built-in AI capabilities through ASUS MyExpert. Furthermore, with military-grade durability and up to 26 hours of battery life, it’s designed to withstand the demands of frequent business travel and support executives constantly on the move.
No Price Increase: ExpertBook Ultra Keeps Its PHP 129,995 Price
Despite widespread price increases across the PC market, the ASUS ExpertBook Ultra maintains its introductory price of PHP 129,995. As a result, this decision reinforces ASUS’s aim to make its latest business technology more accessible to Philippine enterprises, SMBs, and professionals — particularly as businesses increasingly turn to AI-powered devices to stay competitive.
Limited-Time Offer: Save Up to PHP 6,000 Plus a Free GaN Charger
Customers who purchase the ASUS ExpertBook Ultra from the official ASUS ExpertBook Stores on Shopee and Lazada can enjoy up to PHP 6,000 in savings, plus a free ASUS 100W GaN Charger. This promotional offer runs until 11:59 PM on October 18, 2026.
ASUS ExpertBook Ultra (B9406CAA) Full Specifications
| Component | Specification |
|---|---|
| Processor & NPU | Up to Intel Core Ultra X9-388H, 50 TOPS NPU, 180 TOPS total platform |
| Graphics | Intel Arc B390 |
| Memory | Up to 64GB LPDDR5x @ 8533 MT/s |
| Storage | Up to 2TB M.2 PCIe 5.0 SSD |
| Display | 14.0″ Tandem OLED, WQXGA+ (2880×1800), 16:10, Touch, 1,400 nits HDR peak |
| Battery | 70Wh, 4-cell Li-Polymer |
| Weight & Dimensions | Starts at 0.99kg, 31.09 x 21.28 x 1.09cm |
| Wireless | Triple-band 2×2 Wi-Fi 7 (802.11be) + Bluetooth 6.0 |
| Security | NIST SP 800-193 compliant, Dual Self-healing BIOS, Discrete TPM 2.0, Match-on-Chip Fingerprint, Windows Hello IR |
| Colors | Morn Grey (Flagship) and Jet Fog |
| OS | Up to Windows 11 Pro |
Where to Buy the ASUS ExpertBook Ultra in the Philippines
The ASUS ExpertBook Ultra is available starting at PHP 129,995 at ASUS Concept Store SM City Fairview, ASUS Concept Store SM Dasmariñas, Villman Stores, and the official ASUS ExpertBook Stores on Lazada and Shopee.
For more information, visit the Where to Buy page or the ASUS Business website. Business buyers can also fill out the Volume Purchase Form for bulk orders.