The PMC iPhone 17 midnight launch became more than just a tech event—it was a nationwide celebration of innovation and connection. Power Mac Center (PMC), the Philippines’ leading Apple Premium Partner, hosted the launch for the iPhone 17 and iPhone Air at Greenbelt 3 and SM Mall of Asia, with 41 additional stores joining across the country. Apple fans gathered to experience the latest devices and enjoy exclusive freebies at the stroke of midnight.
“By opening our doors at midnight, we invite customers to be the first to experience what’s next and participate in the excitement that defines every iPhone launch. It’s a connection they share with the larger community of Apple fans and a celebration of how technology continues to move people and the world forward. We share this feat with our generous partners who helped make this experience extraordinary.”
Joey Alvarez, Director for Marketing and Product Management
Massive Freebies and Exclusive Discounts
Early attendees at Greenbelt 3 and SM Mall of Asia scored premium bundles worth up to P30,000. They also had additional perks from Bo’s, Grab, and Lojel. They also enjoyed huge trade-in deals—up to P57,000 off on the iPhone 17 series—plus 50% off select cases and 30% off premium accessories. Across Luzon, Visayas, and Mindanao, customers at other PMC and The Loop stores received P4,000 worth of free accessories and matching discounts.
Star-Studded Performances Light Up the Night
The midnight energy stayed strong with live music from local artists like Lola Amour, Clara Benin, Rob Deniel, SunKissed Lola, and Janine Teñoso. Their performances turned the launch into a full-blown concert. Hosting duties were handled by Ai Dela Cruz, Sam YG, Macoy Dubs, and Hans Kho, who kept the crowd pumped until the first iPhone 17 units were released.
Special Offers Continue with “iPhone for All”
Couldn’t make it to the launch? The fun isn’t over. Through PMC’s “iPhone for All” campaign, customers can still enjoy flexible payment options like 0% installment plans, cashback promos, and trade-in discounts. Buyers can save up to P9,000 and even enjoy exclusive offers from partner banks. Club Wyndham Asia members get 10% off AirPods and select accessories until November 2.
Fun Surprises from The Loop Stores
The Loop stores joined the celebration with exciting promos. At SM Makati, every iPhone 17 purchase earned a token for the gashapon machine. It had prizes like an iPhone 16e or Apple Watch Series 10. Uptown Mall buyers got free custom phone cases from Happy Case’s vending machine. These exclusive offers ran from October 17 to 19.
Buy iPhone 17 and iPhone Air from PMC
The iPhone 17 and iPhone Air are now available in all PMC and The Loop stores nationwide. If you prefer to buy online, get one via powermaccenter.com and The Loop’s Shopee store. PMC reminds customers to buy only from official stores to avoid scams.
With more than 150 branches across the Philippines, Power Mac Center remains the country’s trusted Apple Premium Partner. From devices and accessories to training and repair, PMC continues to make the Apple experience accessible and exciting for every Filipino.